The website provides an interactive way to explore East London, allowing users to follow and learn about various guides experiences in the area.
UEL ‘Where Next’
Award-winning interactive website for undergraduate recruitment campaign.
UX/UI Design
Web Development
We were tasked by the University of East London to create a piece of flagship content to form a central part of their Undergraduate recruitment campaign – highlighting the university’s unique location in East London as a major USP. We identified a perfect opportunity to use content to reignite a passion for exploration and city life in students, while also addressing our institutional goal of advertising our location and reaching new audiences. From this we created an interactive map of East London that showcases the best the area has to offer through current students and alumni.
Project Highlights
- £2,384,000Return on Investment
- 72%Increase YoY page views
- #1 Gold Heist Award 2023
Where Next offers an immersive audio-visual experience – using a map view to allows students to explore and discover original content that highlights the vibrancy of this part of the city.
Mobile-friendly maps and filtering features enable students to easily navigate and explore the diverse offerings of East London.
We developed an engaging style guide with a range of user interface elements that align with UEL’s brand guidelines and meet accessibility standards.
